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The concept of instituting advertising ideas to non-revenue establishments comparable to library and data Services is not an issue. Organisations function in an atmosphere of change. At the moment we stay in a world market for many items and companies through which expertise, buying power and many elements change frequently. One of the key functions of marketing is to learn the way these modifications have an effect on clientele’s desires and wishes and to develop organisational strategies and plans that will be certain that the library meets these challenges (Dransfield and Needham, 1995). It’s subsequently not surprising that public librarians are becoming a member of the advertising bandwagon. This article explores the advertising activities within the operations of the Sierra Leone Public Library services.
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