Several people around the world are influenced by an advertisement, or even by a service delivered with celebrities who have engagement in social media, and through that your brand can be engaged and achieve its goals more easily through Branded Content Video Service.
Video production with storytelling techniques as a branding strategy, to build relationships, add value, expand values and concepts, mainly strengthen your brand.
Videos are great for telling impactful stories that generate emotional connections. When watching a video that tells a story with which they identify, the viewer tends to provide the company with what is most valuable: their attention.
These emotional connections are responsible for awakening mental triggers that later influence the purchase decision. More than half of consumers say that online videos help them choose a specific brand or product, according to Google’s own studies.
Therefore, the video service is essential for the expansion of your brand, however this must be done with extreme care and precision, because the message to be transmitted cannot be wrong.
Here are just a few reasons why it’s important to produce videos with a professional team that will help you achieve a brand goal:
- They help you sell more: When choosing a product or service, an explanatory or demonstration video can present information in a very convincing way.
- Strengthen authority: When you offer quality content, it shows that your company is capable in that segment. Thus, consumers will see in your brand a channel that they can trust and that has market authority.
- They are easier to understand: Video is a type of communication that gets your message to the audience in a clearer, easier and faster way.
Thus, at the end of the day, a link will be increasingly created between the consumer and the brand, and will certainly make the business reach its goals more easily.